BEN WATTS, "MIXTAPE"

 

Celebrating the bold colors and vibrant personalities of the summer Hamptons scene, the design and layout of Ben Watts' Mixtape showing needed to follow suit. The main attraction is a floor to ceiling collage of Ben's photographs, encompassing the space with bright scenes of beach bodies and celebrity cameos (including his sister Naomi and various Victoria's Secret angels), which continue over into special edition surfboards on auction for patrons of the opening. A partnership with HTC also allowed for strips of photographs and a digital wall of Mixtape smartphones to be center stage, plus a custom neon pink and yellow motorbike that nobody could stop taking selfies on.

 
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COLLATERAL INCLUDES:

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