Multifaceted Creative & Marketing professional with 10 years of experience. Interests include rosé, chicken wings, and frequent trips to South Beach.
After twenty years in the prestige professional and retail haircare game, DevaCurl decided it was time to make a change. They hired an entirely new Marketing and Creative team, and took aim at a clean, modern, beautiful new branding structure.
It has been an ongoing and inspiring process creating something out of nothing, for a brand as loved by its customers who have known the same thing for so long, building new codes and visuals and messaging to explode even further. Whether it's entirely new packaging, promotions, advertisements, events, social media, or anything else that a national brand needs to succeed, these have just been the first steps in creating something amazing.
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